Description
Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title is featuring inspiring and instructive success stories, as well as easy-to-implement, step-by-step methods. Packed with simple money-making secrets for Web 2.0, this book provides powerful e-marketing strategies for the next generation of business.
Reviews
Life changing - your Internet Success Blue Print

by Eva Davies from North London, UK on 2010-06-22
This book along with Scott's earlier one Internet RichesInternet Riches: The Simple Money-Making Secrets of Online Millionaireswork as the perfect blueprint for anyone looking to realistically make money on the internet. No get rich dreaming here - just pure, logical advice. The other exceptional thing about Scott Fox's approach is the back up material provided on his websites [...]So his information is always 'Evergreen'.
The layout and tone are easy to read and not full of tech speak which would be off put to people new to online business.
If you buy no other books on starting a business online buy these two - you will not be disappointed.
cursory information; really just self-promotional

by a reader from california on 2010-06-15
I get disappointed when I end up wasting my time on books that lack substance. I've been suckered (beware the book reviews) into buying similar low-content, high fluff type reads in the past. I got this one because the topics in the Table of Contents would be of interest to anyone who wants to use Internet marketing to promote their business. However, when I read the actual chapters, the descriptions were incomplete and barely even qualified as a summary. The book merely mentions the existence of online marketing venues leaving readers wondering how to even get started.. but I believe that's what the author intended. It's a tease to lure people to sign up for his products and training courses - and his services are mentioned in too many parts of this book.
I don't mind a professional promoting his/her services, at the end of the book, AFTER producing something truly helpful and instructional. Borrow this from the library instead. You might get a couple ideas from it if you're just starting out marketing on the Internet. To get an idea of how to implement any of the suggestions, you'd need to do research on the Internet (Google to the rescue) or locate books/guides on the specific topic areas.
The Internet moves fast and books published even within the year are quickly outdated. My strategy is to read recently published books as a starting point and then find updated information on the Internet.
Updated 6/17 (Amazon blocked my links and search term references):
YouTube has great tutorials on almost any topic (including the various Internet marketing tools). The visual demonstrations are especially helpful since you get to SEE how it's done. For example, if you want to use LinkedIn to promote your business, you can watch the youtube clip on how to set up a LinkedIn profile and use the features available on that networking site.
As for reading instructional guides, I found these MUCH more useful than Scott Fox's book:
YouTube for Business by Michael Miller (if you want to promote your services or products via video demo)
ProBlogger by Darren Rowse/Chris Garrett (if you like to write - and are good at it). Similar books on Amazon: http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=problogger&x=0&y=0
Starting an Online Business (all-in-one) for Dummies by Shannon Belew/Joel Elad. It's a big book, chock full of great ideas for generating income through the web.
Two stars for e-Riches 2.0 only because it may provide some ideas for those brand new to Internet marketing and online businesses.
Teaching High School students your life changing strategies

by Mark Ballard from Lorain, Ohio on 2010-06-09
Scott have given me the confidence to step out and create a stream of income where I can be a self income producing individual. I have started holding classes with High school student in our church and with area church youth to show them how to create a stream of income and a business model that can carry them through the college years and beyond. I truly believe Scott's concepts can be the breakthrough young inter-city African American kids can use to change the future quality of life and create a wealth opportunity.
After having a successful brick and mortar business that crashed, Scott has given me the guts to get back in the game employee free!
Mark Ballard
e-Riches 2.0...it was a great buy

by H. SOLIS from Ohio on 2010-05-18
Hello,
I just want to tell you that "e-Riches 2.0" is a great book. The techniques shown to built a successful e-business are simple and full of great examples. I read the first book "Internet Riches" and "e-Riches 2.0" is the continuation. I highly recommend this book for all people that want to have a free economic life.
Thank You and God Bless You
A Must if You're Serious About Growing Your Biz

by Dina Lynch from Boston, MA on 2010-04-29
Like with Internet Riches, Scott brings a very practical, easy to follow approach to succeeding at online business. Not only can you do what he recommends, you understand why it's important to your business. That's powerful! Every case study has something to offer depending on how many times you read the book.
Anyone serious, I mean really serious, about building a powerful, easy to run, successful online business would be crazy not to join Click Millionaires. No other community-and I've been in several- offers this combination of friendly, knowledgeable members, lively discussion and frequent 'helping suggestions' from Scott himself. I've doubled the size of my list in 1 month!
Dina Lynch Eisenberg, Communication Strategist,[...]
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