Average Rating:

Description

Leading Internet marketing expert Mark Joyner offers a business-transforming marketing methodologyWhat is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald's? According to Mark Joyner, it's "Integration Marketing." Observing companies that made the leap from small to big-and big to empire-Mark shows how it was done. Then, he puts it together into a simple, innovative system for growth that any company can use to scale up to the next level-and then the next-methodically and reliably. Using real-world case studies, Joyner presents a system that lets business owners and leaders find marketing opportunities that bring in limitless customers, maximize the dollars they earn from every new customer, and steadily and strategically grow their business. Plus, Joyner's methodology includes a new tool no marketer has ever had before: a way to use predictive math to gauge the likelihood of success for any marketing opportunity before anyone commits resources to a new tactic. Unlike other marketing books, Integration Marketing offers accountability, predictability, and the ability to put real dollar value on every marketing effort.Mark Joyner (Auckland, New Zealand) is one of the world's leading Internet marketers and the former CEO of Aesop Marketing Corporation. He was an early pioneer of many of today's biggest online trends and the author of three other Wiley titles, Simpleology (978-0-470-09522-5), The Great Formula (978-0-471-77823-3), and The Irresistible Offer (978-0-471-73894-7).

Reviews

Great business investment

by L. D. Peña from San Francisco on 2009-09-23
Amazing book, very simple adjustments that make a huge different on any business. I've already started implementing these strategies in my company and things are going great.

A little short...

by Joseph Ratliff from Lacey, WA USA on 2009-09-05
Mark Joyner is by all means a successful marketer who has written a couple of marketing classics in my opinion (Irresistible Offer and The Great Formula).

This book, Integration Marketing, falls way short of expectations. While the concept is sound, and should be implemented in most every business immediately...only the very basics are covered in this book.

I felt short-changed.

The rating I gave was for the book only. The "bonus" offer that went with this book was not included in my opinion...or the rating would have dropped to 2/5 stars, as the bonus offer was a re-hash of previous bonus offers instead of putting together a more relevant bonus offer to go with the book itself.

The is the first time I was disappointed in anything offered by MJ.

Mark Joyner's Integration Marketing

by Szabóné Georgina from Hungary on 2009-09-03
A nice little book your book shelf cries for.
If you are a successful internet marketer, it is a summary of your success' reasons, if you are new to internet marketing, it delivers basic knowledge and if you have nothing to do with internet marketing, it is still a must read, as you are the costumer who wants to make informed and educated buying decisions.
Mark Joyner is a genius and regarding internet marketing 10 years ahead the industry. His Integration Marketing (invention 2002) was showing the way of being efficient and earning fast money for the last decade. The timing of this publication lets me playing with the thought that already something new, another breakthrough, is on the way...
In his short book Joyner presents the evolution of the term (what is and what isn't integration marketing) and teaches its use for good. While on the surface it might appear as a play with words (it is not by chance that he bypasses synonyms) it will take multiple re-readings until we discover all layers. We get acquainted with a smart and all-round system. Some parts of it we could name also the masterpiece of the synergy of partnering, or win-win Joint ventures or simply the benefits of fair cooperation with the competition. Of course it's more than that.
This book is an excellent course also for the average customer on the way to learn and practice self-responsibility, conscious buying behavior and self-protection against painful moments of disappointment. If you are informed about the main tools, means and methods of being hypnotized to buy, if you know the most important marketing tactics (up-sells, cross-selling & Co.) you'll be able also to say no to yourself if the family burse allows one purchase at most instead of two or three at a time.
Joyner is more than a master of internet marketing. He is also a big intellectual cook knowing very well not only the ingredients but also the optimal relation between them. I tend to say: one of the most important lectures of 2009.

Great idea but not worthy of a book

by The Marketing Guy Who Drives Sales from Charlottesville, VA United States on 2009-08-29
How does one start a critical analysis of a short marketing book that contains many paragraphs that are one sentence long and that starts out promising to show the reader how to turn their small business into a big business or their big business into an empire but by the end of the book is claiming that this marketing method will also help end war and improve the chances of global human survival? (Seriously, I could not make this up.)

If you are an experienced marketer and you are familiar with cross-marketing deals then there isn't much new for you in this very short book. The concept that is "revealed" in this work is actually a very good concept and a worthy marketing tactic to teach. It just could have been done in a one or two page white paper and been less self-serving. I've enjoyed Mark Joyner's previous works and have actually defended his style in the past. Heck, I actually admire the guy. I've given some of his previous works high ratings. I just can't do it this time. I'm afraid he's gone a bit off the rails with this effort.

He's just a little too full of himself on this outing.

Joyner actually compares the Integration Marketing concept to Newton's development of the theory of gravity. (Seriously, I could not make this up.) At one point he states "I can't possibly overstate the importance of this..." and then precisely 4 sentences later states, "At the risk of appearing self-indulgent...". (Seriously, I could not make this up.) He then treats the reader to spoon-fed dribbles of information with much repetition because he explains that we need to learn to walk before we can sprint. We just couldn't handle it if he got right to the point.

Visit his Integration Marketing website and you will find that the book is little more than a way for Joyner to build his back-end sales and try to upsell you to other products and services. This is all thinly veiled as an example of integration marketing in action. I just felt greasy at the end of the entire experience.

Excellent concept, well-developed theory but a $15 asking price for this book? I think not but I admire his chutzpah.

~~ Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)."

Mark Joyner did it again

by Gustavo A. Matoso from Argentina on 2009-08-18
This is a very short book with the typical structure that Mark Joyner knows very well. One "idea-force", straight to the point, a lot of examples and no a lot of pages with no sense words to reinforce the main idea.
I still thinks that "Mind Control Marketing" is the Mark's best but this is my second option about their books.

Average Rating:

Description

Introducing Using Kindle. Meticulously researched and painstakingly written to be the one Kindle resource you can't live without, Using Kindle is a thorough guide covering all aspects of the Kindle, including the new Kindle 2 and DX models, and is designed to teach you everything you need to know.Using Kindle was written for all Kindle users, even those who have absolutely no technical expertise and are inexperienced in using a computer. Here are just a few of the many things you'll learn in this book:-- Tips and tricks to help make your basic Kindle reading experience more enjoyable. -- Coverage of Kindle DX's native PDF support and accelerometer -  it will automatically switch from portrait to landscape when you turn it! -- Details on Amazon's WhisperSync service for owners of multiple Kindles, an iPhone, or an iPod touch.-- Details on where you can locate free books as well as tips on how you can search for hard-to-find free books.-- How you can use free software to convert books and edit author name, title, and other information.-- The best ways to take advantage of the Kindle's built-in Web browser, including how to use email, blog readers, eBay, social networking, and even manage your Netflix movie queue.-- How to listen to music while you read.-- How to listen to podcasts on your Kindle (and how to make the Kindle automatically remember your current place in your favorite podcast.)-- A comprehensive FAQ on the Kindle using carefully researched questions asked by Kindle users.-- Innovative ideas on using the Kindle for an information-storage device.-- Much, much more!Buy Using Kindle today and spend more time reading what you want and less time trying to figure out the Kindle.

Reviews

Excellent Book

by Angie King from Marietta, GA USA on 2009-07-05
This is an excellent book and well worth the cost. Some of the references are still a bit vague after reading, hence the 4 stars instead of 5. But, all in all, a good purchase.

Average Rating:

Description

Don't miss Star Wars: Lost Tribe of The Sith: Skyborn a FREE original e-book short story, the second in a series that tell the untold story of the Fate of the Jedi's forgotten Sith castaways, their battle to survive, and their quest to re-conquer the galaxy! Skyborn includes an exclusive excerpt from Star Wars: Fate of the Jedi: Abyss (Del Rey Hardcover, available August 18th) and offers a unique look into the backstory of events that have begun to unfold in the Fate of the Jedi series. DECEIVE AND CONQUERA Jedi ambush leaves the Sith ship Omen marooned on a remote alien world, its survivors at the mercy of their desolate surroundings and facing almost certain death. But Sith will no more bow before the whims of fate than they will yield to the weapons of their enemies. And Omen-s cunning commander Yaru Korsin, will let nothing keep him and his crew from returning to the stars and rejoining the Sith order-s conquest of the galaxy. Murdering his own brother has proven Korsin-s ruthless resolve-but now an entire race stands in his way.The primitive, superstitious Keshiri worship unseen gods called the Skyborn, shun science, and punish unbelievers with death. Branded a heretic the widowed young geologist Adari Vaal is running for her life. Among the mysterious Sith castaways she finds powerful sanctuary-and her saviors find the means of survival. With Adari as their willing pawn, the Skyborn as their Trojan horse, and the awesome power of the dark side of the Force at their command, the lost tribe of the Omen set out to subjugate a planet and its people-and lay the foundation for a merciless new Sith nation.

Reviews

Star Wars: Lost Tribe of the Sith #2: Skyborn

by G. Nolf from Las Vegas, NV USA on 2010-08-25
Another good short story that couldn't stand alone without prior knowledge of the SW universe. That being said, I liked this continuation of the Lost Tribe story. Taken from the perspective of a native on the planet, it gives a more unique view of the Sith that ended up on this world.

While it probably won't end up having much to do with the story lines of the other actual novels it is back story for, this is a good little read.

Star Wars Marathon Part 3

by Spalton from canada on 2010-07-28
I recently resolved to read the entire Star Wars novel line in order and decided to include e-book novellas as their story-lines are interrelated and the authors are often the same. I'm going to be reviewing all of the books as I read them. I am not going to bother with plot summaries as they are already provided in the back cover description.

I took a mixed view of Skyborn for the following reasons:

The plot: For a short story, the story-line was of far grander proportions, probably because it is followed by sequels and therefore was able to deal with larger-than-itself subject matter. Its plot doesn't go all that deep but one does not read a novella for intricacy. Over all, I was entertained by the notion of a vessel of civilized beings crashing with the purpose of conquest over less advanced group.

Style: The style of writing was pleasantly consistent and evoked a respectable seriousness.

Lightsaber Battles: NA

Jedi/Sith Philosophy: NA

Characters:
Adari: A very bland character that doesn't go much beyond speculating about the problems people have with her.
Korsin: Once again, for a sith he doesn't have much of a personality. It's clear that he is manipulative and unscrupulous but doesn't evoke much color while demonstrating these traits.
Seelah: Has possibly the most distinctive personality. Unfortunately she is insufferable, testy and suspicious to the point of being annoying.

not bad for a free book

by Jordan A. Wright from on 2010-06-11
These e-books are good for free books, but something about the way they are written I find them hard to follow at times. Overall though, if you're reading the current Fate of the Jedi story line it's a good tie in that fills in some of the back story of the Sith.

Short and entertaining

by A. C. Chitwood from Dallas/Ft. Worth, TX USA on 2010-06-07
I found Star Wars: Lost Tribe of the Sith #2: Skyborn to be much better than Star Wars: Lost Tribe of the Sith #1: Precipice. It introduces us to the planet and the sentient species living there. It shows us how the stranded sith first meet their new neighbors. An entertaining read, again very short, but it was free through kindle. Also, like the first short, it is a world building story.

Skyborn

by Leeanna Chetsko from OH, USA on 2010-04-22
Star Wars: Lost Tribe of the Sith: Skyborn, by John Jackson Miller

"Skyborn" continues filling in the history of Kesh, an integral location to the new Fate of the Jedi series.

Five thousand years before the battle of Yavin, a ship of Sith crashed on the planet, seemingly falling out of the sky to the native Keshiri. With their Force powers, the Sith quickly fulfilled the local legends of the "Skyborn," and started taking over the Keshiri people.

This ebook starts out slowly, introducing readers to the Keshiri theology as a young woman is prosecuted for her heretic beliefs. Miller dumps knowledge on the reader, almost as if he's writing a textbook. "Skyborn" thankfully picks up when the young woman, Adari, encounters with Sith crash survivors.

It's an interesting look into how the Sith became rulers of the Keshiri, but I'm happy it's a short story.

2/5.

Average Rating:

Description

Don't miss Star Wars: Lost Tribe of The Sith: Skyborn a FREE original e-book short story, the second in a series that tell the untold story of the Fate of the Jedi's forgotten Sith castaways, their battle to survive, and their quest to re-conquer the galaxy! Skyborn includes an exclusive excerpt from Star Wars: Fate of the Jedi: Abyss (Del Rey Hardcover, available August 18th) and offers a unique look into the backstory of events that have begun to unfold in the Fate of the Jedi series. DECEIVE AND CONQUERA Jedi ambush leaves the Sith ship Omen marooned on a remote alien world, its survivors at the mercy of their desolate surroundings and facing almost certain death. But Sith will no more bow before the whims of fate than they will yield to the weapons of their enemies. And Omen-s cunning commander Yaru Korsin, will let nothing keep him and his crew from returning to the stars and rejoining the Sith order-s conquest of the galaxy. Murdering his own brother has proven Korsin-s ruthless resolve-but now an entire race stands in his way.The primitive, superstitious Keshiri worship unseen gods called the Skyborn, shun science, and punish unbelievers with death. Branded a heretic the widowed young geologist Adari Vaal is running for her life. Among the mysterious Sith castaways she finds powerful sanctuary-and her saviors find the means of survival. With Adari as their willing pawn, the Skyborn as their Trojan horse, and the awesome power of the dark side of the Force at their command, the lost tribe of the Omen set out to subjugate a planet and its people-and lay the foundation for a merciless new Sith nation.

Reviews

Star Wars: Lost Tribe of the Sith #2: Skyborn

by G. Nolf from Las Vegas, NV USA on 2010-08-25
Another good short story that couldn't stand alone without prior knowledge of the SW universe. That being said, I liked this continuation of the Lost Tribe story. Taken from the perspective of a native on the planet, it gives a more unique view of the Sith that ended up on this world.

While it probably won't end up having much to do with the story lines of the other actual novels it is back story for, this is a good little read.

Star Wars Marathon Part 3

by Spalton from canada on 2010-07-28
I recently resolved to read the entire Star Wars novel line in order and decided to include e-book novellas as their story-lines are interrelated and the authors are often the same. I'm going to be reviewing all of the books as I read them. I am not going to bother with plot summaries as they are already provided in the back cover description.

I took a mixed view of Skyborn for the following reasons:

The plot: For a short story, the story-line was of far grander proportions, probably because it is followed by sequels and therefore was able to deal with larger-than-itself subject matter. Its plot doesn't go all that deep but one does not read a novella for intricacy. Over all, I was entertained by the notion of a vessel of civilized beings crashing with the purpose of conquest over less advanced group.

Style: The style of writing was pleasantly consistent and evoked a respectable seriousness.

Lightsaber Battles: NA

Jedi/Sith Philosophy: NA

Characters:
Adari: A very bland character that doesn't go much beyond speculating about the problems people have with her.
Korsin: Once again, for a sith he doesn't have much of a personality. It's clear that he is manipulative and unscrupulous but doesn't evoke much color while demonstrating these traits.
Seelah: Has possibly the most distinctive personality. Unfortunately she is insufferable, testy and suspicious to the point of being annoying.

not bad for a free book

by Jordan A. Wright from on 2010-06-11
These e-books are good for free books, but something about the way they are written I find them hard to follow at times. Overall though, if you're reading the current Fate of the Jedi story line it's a good tie in that fills in some of the back story of the Sith.

Short and entertaining

by A. C. Chitwood from Dallas/Ft. Worth, TX USA on 2010-06-07
I found Star Wars: Lost Tribe of the Sith #2: Skyborn to be much better than Star Wars: Lost Tribe of the Sith #1: Precipice. It introduces us to the planet and the sentient species living there. It shows us how the stranded sith first meet their new neighbors. An entertaining read, again very short, but it was free through kindle. Also, like the first short, it is a world building story.

Skyborn

by Leeanna Chetsko from OH, USA on 2010-04-22
Star Wars: Lost Tribe of the Sith: Skyborn, by John Jackson Miller

"Skyborn" continues filling in the history of Kesh, an integral location to the new Fate of the Jedi series.

Five thousand years before the battle of Yavin, a ship of Sith crashed on the planet, seemingly falling out of the sky to the native Keshiri. With their Force powers, the Sith quickly fulfilled the local legends of the "Skyborn," and started taking over the Keshiri people.

This ebook starts out slowly, introducing readers to the Keshiri theology as a young woman is prosecuted for her heretic beliefs. Miller dumps knowledge on the reader, almost as if he's writing a textbook. "Skyborn" thankfully picks up when the young woman, Adari, encounters with Sith crash survivors.

It's an interesting look into how the Sith became rulers of the Keshiri, but I'm happy it's a short story.

2/5.