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Description

Leading Internet marketing expert Mark Joyner offers a business-transforming marketing methodologyWhat is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald's? According to Mark Joyner, it's "Integration Marketing." Observing companies that made the leap from small to big-and big to empire-Mark shows how it was done. Then, he puts it together into a simple, innovative system for growth that any company can use to scale up to the next level-and then the next-methodically and reliably. Using real-world case studies, Joyner presents a system that lets business owners and leaders find marketing opportunities that bring in limitless customers, maximize the dollars they earn from every new customer, and steadily and strategically grow their business. Plus, Joyner's methodology includes a new tool no marketer has ever had before: a way to use predictive math to gauge the likelihood of success for any marketing opportunity before anyone commits resources to a new tactic. Unlike other marketing books, Integration Marketing offers accountability, predictability, and the ability to put real dollar value on every marketing effort.Mark Joyner (Auckland, New Zealand) is one of the world's leading Internet marketers and the former CEO of Aesop Marketing Corporation. He was an early pioneer of many of today's biggest online trends and the author of three other Wiley titles, Simpleology (978-0-470-09522-5), The Great Formula (978-0-471-77823-3), and The Irresistible Offer (978-0-471-73894-7).

Reviews

Great business investment

by L. D. Peña from San Francisco on 2009-09-23
Amazing book, very simple adjustments that make a huge different on any business. I've already started implementing these strategies in my company and things are going great.

A little short...

by Joseph Ratliff from Lacey, WA USA on 2009-09-05
Mark Joyner is by all means a successful marketer who has written a couple of marketing classics in my opinion (Irresistible Offer and The Great Formula).

This book, Integration Marketing, falls way short of expectations. While the concept is sound, and should be implemented in most every business immediately...only the very basics are covered in this book.

I felt short-changed.

The rating I gave was for the book only. The "bonus" offer that went with this book was not included in my opinion...or the rating would have dropped to 2/5 stars, as the bonus offer was a re-hash of previous bonus offers instead of putting together a more relevant bonus offer to go with the book itself.

The is the first time I was disappointed in anything offered by MJ.

Mark Joyner's Integration Marketing

by Szabóné Georgina from Hungary on 2009-09-03
A nice little book your book shelf cries for.
If you are a successful internet marketer, it is a summary of your success' reasons, if you are new to internet marketing, it delivers basic knowledge and if you have nothing to do with internet marketing, it is still a must read, as you are the costumer who wants to make informed and educated buying decisions.
Mark Joyner is a genius and regarding internet marketing 10 years ahead the industry. His Integration Marketing (invention 2002) was showing the way of being efficient and earning fast money for the last decade. The timing of this publication lets me playing with the thought that already something new, another breakthrough, is on the way...
In his short book Joyner presents the evolution of the term (what is and what isn't integration marketing) and teaches its use for good. While on the surface it might appear as a play with words (it is not by chance that he bypasses synonyms) it will take multiple re-readings until we discover all layers. We get acquainted with a smart and all-round system. Some parts of it we could name also the masterpiece of the synergy of partnering, or win-win Joint ventures or simply the benefits of fair cooperation with the competition. Of course it's more than that.
This book is an excellent course also for the average customer on the way to learn and practice self-responsibility, conscious buying behavior and self-protection against painful moments of disappointment. If you are informed about the main tools, means and methods of being hypnotized to buy, if you know the most important marketing tactics (up-sells, cross-selling & Co.) you'll be able also to say no to yourself if the family burse allows one purchase at most instead of two or three at a time.
Joyner is more than a master of internet marketing. He is also a big intellectual cook knowing very well not only the ingredients but also the optimal relation between them. I tend to say: one of the most important lectures of 2009.

Great idea but not worthy of a book

by The Marketing Guy Who Drives Sales from Charlottesville, VA United States on 2009-08-29
How does one start a critical analysis of a short marketing book that contains many paragraphs that are one sentence long and that starts out promising to show the reader how to turn their small business into a big business or their big business into an empire but by the end of the book is claiming that this marketing method will also help end war and improve the chances of global human survival? (Seriously, I could not make this up.)

If you are an experienced marketer and you are familiar with cross-marketing deals then there isn't much new for you in this very short book. The concept that is "revealed" in this work is actually a very good concept and a worthy marketing tactic to teach. It just could have been done in a one or two page white paper and been less self-serving. I've enjoyed Mark Joyner's previous works and have actually defended his style in the past. Heck, I actually admire the guy. I've given some of his previous works high ratings. I just can't do it this time. I'm afraid he's gone a bit off the rails with this effort.

He's just a little too full of himself on this outing.

Joyner actually compares the Integration Marketing concept to Newton's development of the theory of gravity. (Seriously, I could not make this up.) At one point he states "I can't possibly overstate the importance of this..." and then precisely 4 sentences later states, "At the risk of appearing self-indulgent...". (Seriously, I could not make this up.) He then treats the reader to spoon-fed dribbles of information with much repetition because he explains that we need to learn to walk before we can sprint. We just couldn't handle it if he got right to the point.

Visit his Integration Marketing website and you will find that the book is little more than a way for Joyner to build his back-end sales and try to upsell you to other products and services. This is all thinly veiled as an example of integration marketing in action. I just felt greasy at the end of the entire experience.

Excellent concept, well-developed theory but a $15 asking price for this book? I think not but I admire his chutzpah.

~~ Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)."

Mark Joyner did it again

by Gustavo A. Matoso from Argentina on 2009-08-18
This is a very short book with the typical structure that Mark Joyner knows very well. One "idea-force", straight to the point, a lot of examples and no a lot of pages with no sense words to reinforce the main idea.
I still thinks that "Mind Control Marketing" is the Mark's best but this is my second option about their books.