Kindle Blog Publishing Makes Cents – Getting Started Guide

Posted on May 16, 2009

kindleblogAmazon just released an easy to use beta of their Blog Publishing Tool for the Kindle platform. In about 5 to 10 minutes you can setup an account and add as many quality blogs as you like. The revenue model isn't earth shattering but it can add a little extra income if people subscribe. Blogs accepted for the Kindle Store will be priced by Amazon between 99 cents and $1.99 per month. The revenue breakdown is 70/30 with Amazon getting 70%. All blogs in the Kindle Store include a two week free trial.

In the past two days that this site has been open, there are now over 6,000 blogs that you can subscribe to. Obviously there is strong interest in this type of service.

This Getting Started Guide will explain how easy it is to setup a blog for Kindle publishing.

Prerequisites: You will need an active blog with an RSS feed. Amazon will accept and price only quality blogs that are maintained regularly.

  • Create an Account: This is a simple 3 step process that starts by clicking the "Create a new account" link on the Kindle Blog Publishing home page.
  1. Login Info - Uses a typical email address and password for logging into the site. This is completely separate account from the main Amazon website.
  2. Contact Info - You will need to provide your real name, address & phone number. Also required is your tax id number (business or social security #) since you will be making revenue from the subscription costs. Amazon needs this info to file a 1099 to the IRS if you make over a certain amount in the calendar year.
  3. Payment Info - Amazon is currently providing only two payment methods for your portion of the revenues, Electronic Transfer to your Checking or Savings account or a Bank Check. Mailed checks will incur an $8 processing fee so I recommend you setup a electronic transfer for direct deposit.


  • Add Blog: This is where you add your blogs that you want published. Click the + Add Blog link to add a new blog. The following information is needed to complete the blog registration process. Amazon also provides helpful information along the right side of the blog registration form in case you are unsure of what they are requesting.
  • RSS/ATOM feed - This is required to pull the posts from your blog and publish them for the kindle reader. Most of today's blogging platforms have built-in RSS feeds. Check with the software vendor's website for more information on where the RRS url is saved. You will need to validate the RSS feed to complete the process.
  • Blog Title - This is the main title of your blog as displayed in the Kindle Store. This is a required field
  • Tagline - This is a snippet of descriptive text about your blog that displays below the main blog title. This field is optional but recommended.
  • Blog Description - This is a brief description about your blog. Make sure to give enough detail so your potential subscribers know what to expect. This information displays in the 'Editorial Reviews' section of your blog item page in the Kindle Store.
  • Blog Author - This is where you would put your name and is a required field. It will show up in the 'Product Details' section.
  • Blog Screenshot - You can optionally upload a screenshot of your blog. This image will be your main product picture in the item page. I highly recommend using a screen capture of a good article or the entire blog.
  • Masthead/Banner - this is an image of your blog logo or header that will actually display in your kindle version of your blog in the reader. It is optional but recommended
  • Website Address - Enter the URL address of your blog here. This display at the bottom of the page in the kindle version of your blog.
  • Blog Language - This is the written language of your blog. Choices include English, French, Spanish, German and Italian.
  • Categories - Choose up to three categories to help people find your blog through the category navigation.
  • Keywords - Enter specific keywords to help people find your blog through the Kindle Blog search engine in the Kindle Store. This field is not required but highly recommend.
  • Blog Frequency - Specify how often you update your blog with new posts.

Now you can save your blog and if you like click the "Generate Blog Preview" button. This will open up a new window that emulates how your blog posts will display inside the Kindle reader. It is a pretty neat feature and may help you identify problems with certain formatting and plugins.

Click to Enlarge

Click to Enlarge

After you submit your blog it will show up in the dashboard as pending review. Amazon states they will review it within 48-72 hours. I submitted this blog and it was reviewed and accepted within 24 hours. I hope you found this guide helpful and I hope you will subscribe to our Kindle Version!

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Learn how to get the most out of your Amazon Kindle 2. Read product reviews, tutorials, new releases and more.Kindle blogs are fully downloaded onto your Kindle so you can read them even when you're not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day.

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2 Responses to “Kindle Blog Publishing Makes Cents – Getting Started Guide”

  1. I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

  2. KrisBelucci
    Jun 01, 2009

    Hi, good post. I have been wondering about this issue,so thanks for posting.

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